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| Team Demsey Mazda at Daytona. Photo: Copyright Mark A. Pino. |
Simply Brilliant! Visit Florida will launch a PSA campaign next month featuring actor Patrick
Dempsey as part of its in-state tourism advocacy program. The
PSA campaign, which will feature Dempsey's racecar driving, supports Florida's
“Share a Little Sunshine” initiative. Its goal is to increase travel and
tourism among Florida residents, said Will Seccombe, CMO of Visit Florida.
Team Dempsey's orange Mazda (above) got lots of attention at the Rolex 24 at Daytona earlier this year.
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