Tupperware design insight

Check out this Q&A with Tupperware's Susan Perkins, Vice President - Global Design. Loyalty can be achieved if you care about the people who buy your products and strive to make their life a little bit easier, says Perkins. Products that are relevant, serviceable and lasting are able to cross borders, but to ensure global success, cultural awareness needs to be injected into the product design process. The recipient of the 2009 Design Team of the Year Award and a speaker at the marcus evans Industrial Design Summit 2010, taking place in Cannes, France, 22 - 24 November, Perkins shares her vision of culturally sensitive and diverse teams who create products that serve a purpose, have an emotional impact on people and create brand loyalty.