Celebration-based Channel Intelligence in the trades

  Many advertisers currently struggle to engage consumers through their displays ads. This medium is a commonly used online marketing tool to drive brand awareness, acquire new customers and increase sales. The solution, according to Channel Intelligence Inc. (CI), is to track consumer actions thoroughly to better understand where the consumer is in the purchase funnel as well as their buying behaviors, and then use that information in retargeting efforts to create a personalized and relevant message. This provider of technology-driven performance-based commerce solutions is seeing exceptional results with its Display Advertising Solution; with some clients achieving a 12x return on ad spend.
   According to CI, current retargeting solutions used by many advertisers are missing key capabilities to make them truly effective. "Through CI's unique technology advertisers can better tailor their ad messages to communicate to consumers in the way that best compliments their buying behaviors," says Mike Rombach Chief Marketing Officer for Channel Intelligence. "Our Display Advertising Solution differs by providing advertisers the ability to track a user's behavior within their website to create buyer profiles for retargeting campaigns at a later date."
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