Thursday, April 28, 2011

Shrek and Pals to Call Gaylord Home.


   Shrek and his pals are about to make themselves at home in one of Central Florida's biggest hotels, the Orlando Sentinel reports.
    Gaylord Entertainment announced a deal Wednesday with DreamWorks Animation to bring the studio's characters to Gaylord hotels across the country, including the Gaylord Palms Hotel & Convention Center in Kissimmee.
    The partnership gives Gaylord access to DreamWorks' stable of cartoon characters, including those in movies such as "Shrek," "Kung Fu Panda" and "Madagascar." In Central Florida, the arrangement could help the company compete with local theme-park hotels by offering amenities such as "character breakfasts" and themed entertainment.
    "We have been looking for a significant way to expand our leisure offerings for some time, and this program with DreamWorks Animation will allow us to offer unique experiences that will enthrall our customers," said Colin Reed, chairman and chief executive officer of Nashville-based Gaylord Entertainment.

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