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     Hasbro, Inc.’s (NASDAQ: HAS) NERF brand announced that the annual, much-anticipated NERF DART TAG World Championship will take place at ESPN Wide World of Sports Complex at Walt Disney World Aug 19-21.
    "The NERF DART TAG World Championship has experienced tremendous growth during only a few years. There are already nearly 15,000 athletes registered for the NERF DART TAG league and it has inspired us to revamp the competition and open it up to our increasing fan base," said Kelly Stone, Director of U.S. Marketing for Hasbro’s NERF brand. “The major changes to the 2011 competition, our alliance with ESPN Wide World of Sports Complex, and completely redesigned DART TAG equipment give this unique sporting event the spotlight it deserves and make the NERF DART TAG experience more accessible to our diverse community of NERF athletes across the country.”
    For more information on 2011 NERF DART TAG tournament rules, eligibility, registration forms, and the NERF DART TAG World Championship, visit WWW.NERF.COM.
About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
About ESPN Wide World of Sports Complex
ESPN Wide World of Sports Complex, which hosts more than 300 events a year, is the leading multi-sport venue for amateur and professional sports in the United States, accommodating 70 different sports and athletes from more than 70 countries. Designed to take youth sports to the next level, the 230-acre facility features the ESPN Innovation Lab, a real-world testing ground for the ESPN Emerging Technology Group to develop ground-breaking on-air products like Ball Track and ESPN Snap Zoom, as well as development of its new 3-D television channel. In addition, the complex features 56 high-definition cameras (42 robotic, 10 hand-held and four studio) and 40 high-definition video screens, including three jumbo screens, that can capture and display footage from any event taking place at the complex. The camera and video screens, as well as a 20-zone audio system, are controlled through the state-of-the-art HD and 3-D Broadcast Center that features eight edit bays and links to ESPN facilities in Bristol, Conn., New York and Los Angeles. For more information, visit www.wdwnews.com for press releases, photos and videos. Follow us on Twitter at @DisneySports.