The Miami Herald reports: After an absence of two years, Enterprise Florida reestablished a Brazil office last week to promote Florida products and services and to help Brazilian companies interested in investing in Florida. Manny Mencía, Enterprise Florida’s senior vice president for international trade and business development, said reopening the Brazil office, located in Sao Paulo, is part of a broader strategy, the Brazil Market Expansion Initiative.
The initiative will help smaller and medium-sized businesses enter the Brazilian market by identifying export sales leads, showcasing Florida products and holding “road shows” to familiarize Florida companies with Brazilian opportunities and business practices.
Enterprise Florida plans to have a pavilion at Hospitalar, Latin America’s largest health technology show, in Sao Paulo on May 24-27, and is planning an Export Florida exhibition, showcasing Florida products, and a trade mission to Brazil this fall.
Among the products with the most potential in Brazil, Mencía said, are: aviation parts and equipment; airport-related products; equipment for the telecom, transportation, electrical power generation and healthcare industries; safety and security equipment; environmental technology; computer software; and drugs and pharmaceuticals.
Brazil is also in the market for mining and oil and gas equipment, although these industries aren’t Florida’s strong suit.
Mencía said reopening the Brazil office, which had been axed due to budget constraints, will “enhance Florida’s visibility in Brazil significantly.”
Fabio Yukio Yamada, who has 28 years of business development experience, has been appointed managing director of the new office and Mariana Crivello Falkenburger, who formerly worked at the U.S. Commercial Service, is business development manager. Neither are employed by the state.
Enterprise Florida has a performance-based contract for operation of the Sao Paulo office with requirements to reach certain benchmarks.
The Brazil office is located at Rua Gomes de Carvalho 1266, suite 45, Sao Paulo 04547-005. The phones are: 5511-3044-4848 and 5511-7207-2065.
Monday, January 31, 2011
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