| Davis Brand Capital released the 2009 Davis Brand Capital 25 ranking, which evaluates brand beyond its traditional marketing function. The ranking compares the five key intangible categories by which the consultancy defines brand capital: brand value; competitive performance; innovation strength; company culture; and social impact. Disney comes it at No. 7. | 2009 Davis Brand Capital 25: |
| 1. IBM (NYSE: IBM) |
| 2. General Electric (NYSE: GE) |
| 3. Hewlett-Packard (NYSE: HPQ) |
| 4. Microsoft (NasdaqGS: MSFT) |
| 5. Cisco Systems (NasdaqGS: CSCO) |
| 6. Intel (NasdaqGS: INTC) |
| 7. Walt Disney Company (NYSE: DIS) |
| 8. Toyota Motor (NYSE: TM) |
| 9. Procter & Gamble (NYSE: PG) |
10. Wal-Mart (NYSE: WMT)
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| 11. Google (NasdaqGS: GOOG) |
| 12. Apple (NasdaqGS: AAPL) |
| 13. AT&T (NYSE: T) |
| 14. Verizon Communications (NYSE: VZ) |
| 15. Nokia (NYSE: NOK) |
| 16. Coca-Cola (NYSE: KO) |
| 17. Amazon.com (NasdaqGS: AMZN) |
| 18. Johnson & Johnson (NYSE: JNJ) |
| 19. HSBC (NYSE: HBC) |
| 20. JPMorgan Chase (NYSE: JPM) |
| 21. ExxonMobil (NYSE: XOM) |
| 22. United Parcel Service (NYSE: UPS) |
| 23. Honda (NYSE: HMC) |
| 24. PepsiCo (NYSE: PEP) |
25. Berkshire Hathaway (NYSE: BRK-A)
www.davisbrandcapital.com
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