A "Killer' Hire for CI

Channel Intelligence (CI) has hired Frank Lane as senior vice president and chief marketing officer (CMO) responsible for leading CI clients’ use of its e-commerce technology to deliver even more remarkable results. As a well-known marketing guru and business author of Killer Brands, Lane brings a breadth of branding experience to the Celebration-based company. He founded and spent more than 25 years at FrankLane Ltd., where he created the Killer Brand method and consulted more than 100 companies, including 38 of the Forbes' 500. He used his Killer Brand method on such brands as Shout stain remover, Gatorade, Arm & Hammer, Bullfrog Amphibious Formula Sun Block and Neutrogena Products, where he was president and chief operating officer. Full release here.