CI co-founder Fulmer on Brands

"Brands have a tremendous opportunity to transform the social environment into the initiation point for online commerce,” says my colleague Alan Fulmer, co-founder of Channel Intelligence. “But the evolution is slow because there are way too many manufacturers and retailers who don’t get it to one degree or another. They don’t have the presence, haven’t mastered the art of interaction, or lack the transactional capability.” Full Forbes story here.